So, let’s see what these two essential concepts consist of in any measurement tool. In the specific case of employee pulse surveys, validity and reliability are two fundamental characteristics that serve to provide real data with which to establish effective insights that give us valuable results to our study of climate, satisfaction, motivation, or any other dimension you want to measure. In this sense, no matter how well intentioned we may be and no matter how rigorous the study is, if our data extraction solution is not valid or reliable, our efforts will have been for nothing. ![]() When collecting information from a sample to evaluate it and draw conclusions that lead us not to rule out a hypothesis or make an important decision, it is essential that the tool we are using meets the appropriate quality standards. ![]() ![]() Validity and reliability are two well-known concepts in the field of quantitative studies.
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